by Saneesh V | Aug 29, 2018 | Analytics, Marketing, Tableau Authority, Visualization
Did you know that Netflix has over 76,000 genres to categorize its movie and tv show database? I am sure this must be as shocking to you as this was to me when I read about it first. Genres, rather micro-genres, could be as granular as...
by admin | Mar 21, 2017 | Business Model, Marketing, Strategy
Do you realize that your data has hidden treasures? Something that you don’t have to pay for? Something you don’t have to ask anyone? No investment to acquire the data. It’s silently sitting out there so you can listen to it. Are you listening to...
by admin | Mar 21, 2017 | Ecommerce, Marketing, Retail
(function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) {return;} js = d.createElement(s); js.id = id; js.src = “//connect.facebook.net/en_US/all.js#xfbml=1”; fjs.parentNode.insertBefore(js, fjs); }(document,...
by Chaitanya Sagar | Oct 13, 2016 | Analytics, Marketing
Search Engine Marketing is Great! But You Can End Up Spending Too Much! In a budget-constrained world, it is important for advertisers to deliver their marketing messages or generate revenue in a cost effective manner. Using SEA, you can reach out to prospects far...
by Chaitanya Sagar | Mar 12, 2016 | Analytics, Business Model, Marketing
Optimizing Marketing Spend with Marketing Mix Modeling Marketers in CPG industry are constantly faced with the challenge of allocating their fixed marketing budget among various marketing channels like traditional communication mediums and digital channels. To achieve...
by Chaitanya Sagar | Nov 10, 2011 | Analytics, Marketing
// In this article series we explain how to analyze and find right keywords from Google Ad Words and Google Analytics search terms data. We run ads on search engines like Google and often, we pay for the web traffic which may not be relevant. The reasons could be...
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